News for 'Marketing Campaign'

Where Does Superstar Vijay Go From Here?

Where Does Superstar Vijay Go From Here?

Rediff.com2 Jul 2024

A new entrant, whether a popular actor or not, has not been able to sweep the polls, as their fans had hoped for. Given a proven pattern, it should hold true for Vijay as well. Or, something drastically has to happen between now and 2026, asserts N Sathiya Moorthy.

In Mahua vs Amrita Roy battle, don't forget the CPM

In Mahua vs Amrita Roy battle, don't forget the CPM

Rediff.com13 May 2024

The curious onlookers that greet the candidates are, however, unaware about the importance of history. They are just there to catch a glimpse of 'Rani Ma' Amrita Roy or Mahua Moitra.

Investors In India Needs Red Carpet, Not Red Tape

Investors In India Needs Red Carpet, Not Red Tape

Rediff.com23 Apr 2024

'India needs many more job creators, both in manufacturing and services, to make it big.' 'For that, the red carpet must be rolled out fully and for all investors without holding back,' suggests Nivedita Mookerji.

E-motorcycles: Bhavish Aggarwal Riding High

E-motorcycles: Bhavish Aggarwal Riding High

Rediff.com6 Oct 2023

Can Bhavish Aggarwal upend the electric two-wheeler market, which is now overwhelmingly in favour of scooters?

To become developed nation by 2047, India needs stronger army: Rajnath

To become developed nation by 2047, India needs stronger army: Rajnath

Rediff.com1 Oct 2023

Describing the DAD as the "guardian of defence finance", he emphasised the need to bolster the internal vigilance mechanism so that any suspicious activity can be detected and reviewed immediately.

'NPA recoveries has helped to reduce credit cost'

'NPA recoveries has helped to reduce credit cost'

Rediff.com11 Feb 2024

'For the first time ever it has come below 1 per cent, at 0.97 per cent.'

Hooch Tragedy: Will TN Go Dry?

Hooch Tragedy: Will TN Go Dry?

Rediff.com21 Jun 2024

Ironically, rival Tamil Nadu governments expend the most on social welfare schemes, especially targeting women and youth and children, but that money comes only by selling more liquor. There is always the specious plea, which has been peddled very many times in the past, that without licensed liquor, drinkers would go after hooch and there could be more hooch tragedies and hooch deaths. No one is convinced, but no one can dispute it either, comments N Sathiya Moorthy.

Of course, we are friends, but ...: Maldives minister on India relation

Of course, we are friends, but ...: Maldives minister on India relation

Rediff.com4 Apr 2024

The Maldives still considers India a friend, the tourism-dependent country's economic minister has said while defending President Mohamed Muizzu's stand against the presence of "foreign soldiers" in the archipelago nation in the Indian Ocean.

'Not letting you off the hook': SC asks Ramdev to issue public apology

'Not letting you off the hook': SC asks Ramdev to issue public apology

Rediff.com16 Apr 2024

The Supreme Court Tuesday granted one-week time to yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved to issue a public apology in the misleading advertisements case, but said it was not letting them 'off the hook' now.

SC slams Ramdev's Patanjali, stops it from advertising medical products

SC slams Ramdev's Patanjali, stops it from advertising medical products

Rediff.com27 Feb 2024

The bench also cautioned Patanjali Ayurved and its officers from making any statements adverse to any system of medicine in the media, both print and electronic, in any form as they said in their undertaking before the court earlier.

What's BJP's Game Plan In Haryana?

What's BJP's Game Plan In Haryana?

Rediff.com30 Mar 2024

When the assembly election comes around later this year with Nayab Singh Saini, from the OBCs, at the helm, the sense of victimhood non-Jats feel will propel the BJP into power again, predicts Aditi Phadnis.

Warring Kukis, Meitis agree on one thing: Not right time for polls

Warring Kukis, Meitis agree on one thing: Not right time for polls

Rediff.com13 Apr 2024

Living separately and refusing to co-exist in future, many members of both Kukis and Meitis communities ask - why elections at this time and what difference will they make?

SC slams Ramdev, Balkrishna; rejects apology over Patanjali misleading ads

SC slams Ramdev, Balkrishna; rejects apology over Patanjali misleading ads

Rediff.com10 Apr 2024

Ramdev and Balkrishna have tendered an "unconditional and unqualified apology" before the apex court over advertisements issued by the firm making tall claims about the medicinal efficacy of its products.

Yoga guru Ramdev summoned by SC in contempt case over Patanjali ads

Yoga guru Ramdev summoned by SC in contempt case over Patanjali ads

Rediff.com19 Mar 2024

The bench also issued notice to Ramdev to show cause why contempt proceedings be not initiated against him.

Kaepernick ad spurs Nike boycott campaign

Kaepernick ad spurs Nike boycott campaign

Rediff.com5 Sep 2018

Shares in the Beaverton, Oregon-based Nike Inc fell more than 2 percent after Kaepernick posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan.

Demand For Choppers Soar As Elections Near

Demand For Choppers Soar As Elections Near

Rediff.com30 Oct 2023

In the months to come, the skies above promise to be a captivating theatre of action, where helicopters play starring roles, ferrying leaders, and echoing the pulse of democracy.

Thousands join in as Modi leads nation in cleanliness drive ahead of Gandhi Jayanti

Thousands join in as Modi leads nation in cleanliness drive ahead of Gandhi Jayanti

Rediff.com1 Oct 2023

Wielding a broom, the prime minister took part in the drive along with fitness influencer Ankit Baiyanpuriya.

'Stock markets warming up to a Biden win'

'Stock markets warming up to a Biden win'

Rediff.com3 Nov 2020

'Indian markets may initially react and follow the pattern of US and other global markets post US elections.'

Weaning Investors Off F&O Is Tough

Weaning Investors Off F&O Is Tough

Rediff.com19 Oct 2023

SEBI has published data showing that more than 90 per cent of investors lose money in futures and options, explains Harsh Roongta.

Outbound travel picks up, India remains top source for several countries

Outbound travel picks up, India remains top source for several countries

Rediff.com9 Jan 2023

Travel from India increased significantly after resumption of direct flights in March, Turkiye Tourism Board said, with destination weddings contributing to arrivals

Coke launches new ad campaign

Coke launches new ad campaign

Rediff.com6 Mar 2007

Soft drink major Coca Cola said on Tuesday it will launch a new advertisement campaign from Wednesday as part of its marketing communication strategy for 2007.

'Heeramandi wasn't another sex scene'

'Heeramandi wasn't another sex scene'

Rediff.com16 May 2024

'While I was performing it, I had a weird feeling that people would love it because it's so bizarre.'

How INDIA Can Counter Modi's Popularity

How INDIA Can Counter Modi's Popularity

Rediff.com11 Jan 2024

What the INDIA alliance needs is neither a counter to Modi's tall personality and undiminished charisma nor a counter-narrative to his Hindutva agenda, now centred on the Ayodhya temple consecration on January 22, argues N Sathiya Moorthy.

Campaign to boycott China-linked apps picks up speed

Campaign to boycott China-linked apps picks up speed

Rediff.com19 Jun 2020

According to industry insiders, India has 400 million smartphones and is the world's fastest-growing app market. So the addition or deletion of apps impacts the global valuations of these platforms. "Based on calls given by various local organisations to delete Chinese Apps, there will be an impact," said Blaise Fernandes, director at foreign policy think tank Gateway House. "All of them eventually will go the IPO (initial public offering) route so there would be economic impact also."

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

Rediff.com4 Jan 2024

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

'Breastfeeding campaign should not stop'

'Breastfeeding campaign should not stop'

Rediff.com7 Mar 2018

Rediff readers share why they support the breastfeeding campaign.

Fear In Alwar: 'BJP Will Change Constitution'

Fear In Alwar: 'BJP Will Change Constitution'

Rediff.com19 Apr 2024

In India elections are never fought in a straight line. It's fought on many issues, at many levels, with multiple emotions and with a bit of good luck, too. Sheela Bhatt reports from Rajasthan.

Your OTT Entertainment This February

Your OTT Entertainment This February

Rediff.com30 Jan 2024

February is a slow month when it comes to original Hindi content on OTT.

Ishan Goel, 19 is the brain behind viral brown egg campaign

Ishan Goel, 19 is the brain behind viral brown egg campaign

Rediff.com21 Jan 2019

The US-based marketing guru revealed the secret sauce behind the viral campaign.

Sensex tanks 505 points on profit booking

Sensex tanks 505 points on profit booking

Rediff.com7 Jul 2023

Among major Sensex shares, PowerGrid fell the most by 2.76 per cent. IndusInd Bank dropped 2.34 per cent, HUL by 2.23 per cent and NTPC by 2.04 per cent. ICICI Bank, HDFC Bank, HDFC, ITC, Infosys, L&T, Bajaj Finance, Kotak Bank, HCL Tech and Tech Mahindra were among the losers. On the other hand, Tata Motors rose the most by 2.94 per cent, followed by Titan which gained 1.26 per cent. Mahindra & Mahindra, SBI and TCS were also among gainers.

Never-Before-Seen IPL Broadcast Battle

Never-Before-Seen IPL Broadcast Battle

Rediff.com8 Mar 2023

Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world.

Cricket's 2023 Rewind: Olympics to IPL's billion-dollar deals

Cricket's 2023 Rewind: Olympics to IPL's billion-dollar deals

Rediff.com28 Dec 2023

Franchise is the future but Australia rule the here and now

India has always...: Maldives tourism body amid row

India has always...: Maldives tourism body amid row

Rediff.com9 Jan 2024

Terming India as one of the closest neighbours and allies of the Maldives, MATI noted that India has always been a first responder to various crises throughout the history of the island country.

When Should Rahul Embark On BJY 2.0?

When Should Rahul Embark On BJY 2.0?

Rediff.com31 Aug 2023

Should he begin the yatra from Gujarat's Porbandar, the birthplace of the Mahatma, on October 2, and skip campaigning for the five assembly polls?

On the campaign trail with Mizoram's richest candidate

On the campaign trail with Mizoram's richest candidate

Rediff.com22 Nov 2018

Robert Romawia Royte of the Mizo National Front has declared assets of Rs 55 crore, owns a popular football club and has a fleet of luxury cars.

Mutual funds add over 3 cr folios in FY22 on sharp rally in equity market, digitisation

Mutual funds add over 3 cr folios in FY22 on sharp rally in equity market, digitisation

Rediff.com17 Apr 2022

Increasing awareness about mutual funds, ease of transactions through digitisation and sharp surge in equity markets have aided asset management companies to add a staggering 3.17 crore investor accounts in 2021-22, with experts saying the trend is likely to continue this fiscal as well. This was a significant rise from 2020-21 when 81 lakh accounts (or folios in mutual fund parlance) were opened, data with the Association of Mutual Funds in India (Amfi) showed. The ongoing financial year too appears to be promising in terms of folios as increase in investor accounts will enable people to move beyond fixed deposits and savings accounts, said Priti Rathi Gupta, founder of LXME, a financial platform for women.

Why Congress' election campaign is curious

Why Congress' election campaign is curious

Rediff.com27 Jan 2014

Arun Jaitley wonders why the Congress party's election advertising is centered around Rahul Gandhi

2024 Polls And Rise Of YouTuber Mantris

2024 Polls And Rise Of YouTuber Mantris

Rediff.com9 Oct 2023

Like, Share, Subscribe, Vote: The 2024 polls may be dubbed 'YouTube election'.

Meghalaya polls: EC's campaign draws voters in Garo hills

Meghalaya polls: EC's campaign draws voters in Garo hills

Rediff.com9 Apr 2014

The 'ethical voting' campaign launched by the Election Commission of India has pulled big crowds in rural as well as urban centres of Garo hills areas under Tura parliamentary constituency in Meghalaya in the run up to the polling that is being held on Wednesday.

'Rajputs Will Abandon The BJP'

'Rajputs Will Abandon The BJP'

Rediff.com12 Apr 2024

'We want to send a notice to the BJP that Rajputs are no longer their slaves.'