News for 'Marketing Campaign'

T20 WC: Focus on pitch as India take on wounded Pakistan

T20 WC: Focus on pitch as India take on wounded Pakistan

Rediff.com8 Jun 2024

A confident and well-adjusted India would look to capitalise on an unpredictable Pakistan during Sunday's T20 World Cup match.

E-tailers don't 'like' Facebook axe on unpaid ad campaigns

E-tailers don't 'like' Facebook axe on unpaid ad campaigns

Rediff.com1 Dec 2014

Indian e-commerce companies in particular have been using their Facebook pages extensively to reach out to as many consumers as possible, apart from paid advertisements.

Aligarh Muslims say this election crucial for community

Aligarh Muslims say this election crucial for community

Rediff.com21 Apr 2024

In the Muslim community, views on this Lok Sabha election seem to vary, with some seeing it as crucial for India's pluralism while others feel neglected by political parties.

A 10-Point Wishlist For Modi's Third Term

A 10-Point Wishlist For Modi's Third Term

Rediff.com14 Mar 2024

If Modi wants to leave a real legacy, breaking India's strategic triangulation would be the real gift, notes Shekhar Gupta.

Xavi to stay on as Barcelona manager

Xavi to stay on as Barcelona manager

Rediff.com25 Apr 2024

Xavi played for Barcelona for 17 years, making 767 appearances and winning 25 trophies, including four Champions League titles and eight LaLiga crowns.

Maoists kill Chhattisgarh BJP leader 3 days before polls

Maoists kill Chhattisgarh BJP leader 3 days before polls

Rediff.com5 Nov 2023

The incident comes amid accusations by the opposition BJP of "targeted killings" of its workers in the run up to the polls.

Poll Schedule Works Against First Phase Contestants

Poll Schedule Works Against First Phase Contestants

Rediff.com9 Apr 2024

Constituencies that are going to the polls in the first phase, slated for April 19, have just 19 days for campaigning. Contrast that with those going to polls in the 7th phase, notes N Sathiya Moorthy.

Campaign ends for final phase of Bihar polls

Campaign ends for final phase of Bihar polls

Rediff.com5 Nov 2020

The final phase of polling on Saturday will cover 78 constituencies spread across 19 north Bihar districts.

Will UP Startle Modi?

Will UP Startle Modi?

Rediff.com31 May 2024

The best-case scenario is that the BJP will top out at around 50 seats in UP -- a drop of 12 from the 62 it had won in 2019. Taken in tandem with Maharashtra and Karnataka, this is what is likely to put paid to the BJP's ambitions of a third term for Modi, argues Prem Panicker.

Don't Expect Modi To Change!

Don't Expect Modi To Change!

Rediff.com12 Jun 2024

'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.

Time for BJP to market POSITIVITY

Time for BJP to market POSITIVITY

Rediff.com27 Dec 2021

Indian elections are won and lost on 'negative' imageries and campaigns - but not certainly on 'negativity' as a political trait and electoral creed, asserts N Sathiya Moorthy.

Ram Teri Ganga Maili

Ram Teri Ganga Maili

Rediff.com12 Jun 2024

Six decades and more later, we are now captives of our identities. Every poll is based on elaborate calculations of electability of candidates on the basis of their castes and other narrow definers. That, along with voter promiscuity, is what defines our political culture, which remains stubbornly resistant to any change, asserts Shreekant Sambrani.

Chinese smartphones continue to dominate Indian market

Chinese smartphones continue to dominate Indian market

Rediff.com22 Oct 2020

In spite of being attacked from all corners, a faltering supply chain and negative sentiments soaring high among the local consumers, top Chinese smartphone brands gained market share during the most critical phase - the April-June quarter of this year.

SC reserves order on contempt notice to Ramdev, Balkrishna

SC reserves order on contempt notice to Ramdev, Balkrishna

Rediff.com14 May 2024

The Supreme Court on Tuesday reserved its order on the contempt notice issued to yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.

'Finally they understood': SC on Ramdev's apology

'Finally they understood': SC on Ramdev's apology

Rediff.com30 Apr 2024

The Supreme Court on Tuesday appreciated the 'marked improvement' in the unconditional public apology published in newspapers by yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.

The Challenges That Await Modi 3.0

The Challenges That Await Modi 3.0

Rediff.com22 Jul 2024

'The lack of a majority isn't the issue. He has enough in 240, especially as none of his allies can pull down his coalition.' 'That's why he's started as if this were just another, normal term. That pretence is vital for him.' 'The change for Modi 3.0 comes not from numbers, but from the new environment of contestation,' points out Shekhar Gupta.

Will India CHANGE In Modi 3.0?

Will India CHANGE In Modi 3.0?

Rediff.com27 Jun 2024

The climate for 'doing business' remains forbidding, taxtortion is still rife, corruption at state and district levels has increased, oil prices remain extortive with high taxation, and the continued red tape has kept the enterprise system as stifled as before, points out Debashis Basu.

Celebrating Indonesia's Festival Of Democracy

Celebrating Indonesia's Festival Of Democracy

Rediff.com13 Feb 2024

The 'Pesta Demokrasi' is a cause for celebration not only for Indonesia but also for democracy and forces for peace all over the globe, notes Sandeep Chakravorty, India's Ambassador to Indonesia.

Is Maharashtra A Lost Cause For Modi?

Is Maharashtra A Lost Cause For Modi?

Rediff.com10 Jul 2024

'There are legions of unemployed degree holders across rural and semi-urban belts in Maharashtra. Now, they aren't finding brides.' 'This issue has now snowballed into a social crisis. In 2014 and 2019, they had voted for the BJP.'

It's All About Job Creation, Nirmalaji

It's All About Job Creation, Nirmalaji

Rediff.com1 Aug 2024

'Is the Agniveer scheme or their post-retirement re-employment in paramilitary forces or in the state governments the BJP's answer to the crying need on the job front?' 'Or, even Finance Minister Sitharaman's one-year internship scheme in the public and private sector, is it a permanent solution, either?', asks N Sathiya Moorthy.

The Modi Premium

The Modi Premium

Rediff.com13 Dec 2023

Economic growth, which we are taking for granted, slows for a completely different set of local or global factors and the Modi premium vanishes, observes Debashis Basu.

Did 'Modi Ki Guarantee' Work Its Magic?

Did 'Modi Ki Guarantee' Work Its Magic?

Rediff.com3 Dec 2023

Narendra D Modi and his party campaigned in these elections uncharacteristically without any big ideas. Of course, winning each election at all costs could be a big idea as well, observes Shekhar Gupta.

T20 World Cup: Pitch concerns over India-Pakistan match in New York

T20 World Cup: Pitch concerns over India-Pakistan match in New York

Rediff.com6 Jun 2024

The Nassau County ground's pitch in New York has become a concern in the ongoing T20 World Cup.

Q3 business update suggests Titan will continue to shine

Q3 business update suggests Titan will continue to shine

Rediff.com16 Jan 2024

Titan's October-December quarter (Q3) business update claims 22-23 per cent revenue growth in the standalone jewellery sales (excluding bullion sales), implying a 4-year compound annual growth rate (CAGR) of 21.3 per cent. Store additions also looked healthy, with 21 new Tanishq stores opened in Q3, taking the total count to 466 (+43 in 9 months of FY24) including two in the US and one in Singapore. Titan added 90 stores in Q3, pushing its total retail outlets to 2,949 (including CaratLane).

Kaepernick ad spurs Nike boycott campaign

Kaepernick ad spurs Nike boycott campaign

Rediff.com5 Sep 2018

Shares in the Beaverton, Oregon-based Nike Inc fell more than 2 percent after Kaepernick posted a black-and-white close-up of himself on Instagram on Monday featuring the Nike logo and "Just do it" slogan.

10 Job Skills That Will Rule 2024

10 Job Skills That Will Rule 2024

Rediff.com2 Jan 2024

Cultivate a thirst for knowledge, explore online courses, attend workshops and network with peers. Embrace opportunities to learn new skills and stay updated about industry trends to remain relevant and future-proof your career, advises Manu Saigal, director-general, staffing, Adecco India.

'Fear Has Gone From People's Minds'

'Fear Has Gone From People's Minds'

Rediff.com24 Jun 2024

'Just today a shopkeeper I went to was saying how bad business is. He must have been a BJP supporter.' 'He finally said, "It's a good thing there's an NDA government, not a BJP government, 'they' had become too big for their boots,".'

Why valuation of FMCG sector is likely to be attractive

Why valuation of FMCG sector is likely to be attractive

Rediff.com27 Mar 2024

The fast-moving consumer goods (FMCG) sector has underperformed the Nifty over the past year as its 20 per cent return is trumped by 29 per cent of the benchmark index. The FMCG index saw a 2.2 per cent drop in the last session, while the Nifty lost 1 per cent. FMCG is seen as a defensive segment. The demand for staples like personal care products, groceries and snacks tend to be stable. FMCG companies are consistent dividend-payers.

Coke launches new ad campaign

Coke launches new ad campaign

Rediff.com6 Mar 2007

Soft drink major Coca Cola said on Tuesday it will launch a new advertisement campaign from Wednesday as part of its marketing communication strategy for 2007.

If Kejriwal's Government Is Dismissed...

If Kejriwal's Government Is Dismissed...

Rediff.com9 Apr 2024

'Kejriwal could have easily deputed someone to step in as chief minister, but being the authoritative and self-centered personality that he is, he chose not to do it.' 'If the AAP loses Delhi, where it has a huge majority, the only one to blame would be Kejriwal,' asserts Ramesh Menon.

E-motorcycles: Bhavish Aggarwal Riding High

E-motorcycles: Bhavish Aggarwal Riding High

Rediff.com6 Oct 2023

Can Bhavish Aggarwal upend the electric two-wheeler market, which is now overwhelmingly in favour of scooters?

The UFO At Rashtrapati Bhavan!

The UFO At Rashtrapati Bhavan!

Rediff.com13 Jun 2024

One would have expected Rashtrapati Bhavan and not the Delhi police to settle the Unidentified Feline Object issue. In its absence, the four legged-visitor spanned in imagined identity, anything from a domestic cat familiar with the palatial surroundings to a swashbuckling Puss in Boots visiting from the outside or indeed a Bagheera from Jungle Book, notes Shyam G Menon.

To become developed nation by 2047, India needs stronger army: Rajnath

To become developed nation by 2047, India needs stronger army: Rajnath

Rediff.com1 Oct 2023

Describing the DAD as the "guardian of defence finance", he emphasised the need to bolster the internal vigilance mechanism so that any suspicious activity can be detected and reviewed immediately.

'Stock markets warming up to a Biden win'

'Stock markets warming up to a Biden win'

Rediff.com3 Nov 2020

'Indian markets may initially react and follow the pattern of US and other global markets post US elections.'

Will Andhra Pradesh Follow Odisha Model?

Will Andhra Pradesh Follow Odisha Model?

Rediff.com16 May 2024

Will Andhra Pradesh follow the Odisha model, voting differently in Lok Sabha and assembly elections? Or will Odisha follow Andhra Pradesh, voting in new faces in both?

Now, It's Shah Rukh Vs Sunny Deol

Now, It's Shah Rukh Vs Sunny Deol

Rediff.com17 Feb 2024

Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.

Will TDP, JD-U Toe BJP Line On Hindutva?

Will TDP, JD-U Toe BJP Line On Hindutva?

Rediff.com5 Jun 2024

The TDP and JD-U will have a lot to answer inside Parliament, day after day, session after session, notes N Sathiya Moorthy.

Will Modi's Patna Roadshow Bring The Votes?

Will Modi's Patna Roadshow Bring The Votes?

Rediff.com13 May 2024

Clad in a yellow kurta with a saffron gamcha around his neck, atop an open saffron coloured vehicle, he was greeted by loud chants of "Modi! Modi! Modi Zindabad! 400 Paar Is Baar" all along the roadshow's route.

'Breastfeeding campaign should not stop'

'Breastfeeding campaign should not stop'

Rediff.com7 Mar 2018

Rediff readers share why they support the breastfeeding campaign.

Dog Ban Takes Toll On Business

Dog Ban Takes Toll On Business

Rediff.com3 Apr 2024

Breeders and importers of exotic dogs worried; animal rights activists say the industry needs to be tamed.